Sorry this is long winded as it is turning into a sad joke now... Amazingly, just got off the phone with a supervisor. The original CS rep passed it over because she cannot seems to process the case anymore.
Reply recieved was, they see transaction records matching the gift barcode, store location and date to my present showing on their records, BUT they cannot be sure that any one of those were my friend buying the present...
I am absolutely disgusted by this response. Now that I entertained the backwards TRU returns policy over the pass two weeks it is about TRU head office changing the rules to fit whatever suits them to steamroller over any reasonable exchange request from a consumer.
I have asked the supervisor to refer case to her manager, to which she replied it will take upto two weeks to recieved the callback.
Does anyone have any solutions, besides gifting someone else with the unwanted present? Email addresses of senior Fung Group or Corporate US TRU executives that can resolve this simple return and exchange case.
What is my (limited) consumer rights, legally, in this case?
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Honsetly still don't believe you have any rights in this case. HK is (rightly or wrongly, not getting into that) not consumer friendly when it comes to things like exchanges and returns/ refunds. I am quite sure that the receipt given to your friend, had s/he kept it, clearly states TRU's exchange policy on the back. It is also clearly stated on their web site :"2. With original purchase receipt" - http://www.toysrus.com.hk/inside/Service.htm#ExchangeRefund
As they are within their legal rights to have this exchange policy in HK, I don't know why you think they should make a special exception to their clear store policy for you just because you don't like their rules.
Again, I am not saying their policy is good or right, but it is legal and clear and in fact a very common policy in Hong Kong generally.
Why don't you just donate or sell the item and forget about it?